I started in web out of pure curiosity. At the time, I was working during the day and spending my nights trying to understand how Google decided to display one result over another. To me, it was a revolution.
My career was built like this: through opportunity, challenge, and above all, a constant desire to discover and understand. Here's my story.
Freelance
Apr. 2025 — Present
Vitrolles, France
Building AI-powered tools and production pipelines daily. Shipped a Website Factory generating 100+ sites in 40 languages using LLM automation. AI agent development, LLM orchestration (Claude, Gemini, GPT), SEO audits, and training for clients.
Groupe RETIF
Oct. 2024 — Apr. 2025
Villeneuve-Loubet, France
Led SEO strategy for an international retail group present across several European countries. Optimized organic visibility and coordinated with marketing teams.
UBALDI.com
Nov. 2022 — Jul. 2023
Vitrolles, France
Led organic visibility strategy and online reputation for a leading e-commerce player (€238M revenue, 4M monthly visitors). Managed a large-scale website, improved log/crawl analysis (OnCrawl Rocket Program certification), and prepared the full site redesign.
ADN WEB
May 2021 — Sep. 2022
Sisteron, France
Founded and managed a digital marketing training company: SEO, SEA, website creation, branding, social media, PR. Trained 70+ people and supported 50+ businesses with fully customized programs.
Betiton™
Jan. 2020 — Mar. 2021
Malta
Built SEO from scratch for an international brand in a highly regulated, ultra-competitive niche, together with Romain Mikula. In charge of the full SEO scope: strategy, integration, onsite, offsite, technical, monitoring. Grew organic traffic across 24 markets in 12 languages.
Freelance
2018 — 2020
Sisteron, France
Local SEO services for SMEs, creation and management of affiliate websites (ocean-corner.com 5K visits/month, espace-chic.com 20K visits/month). Advanced SEO task automation with Zennoposter: scraping, backlink building, automated site creation.
Crédit Agricole
Oct. 2016 — Aug. 2018
Sisteron, France
Full-time banking position: customer service, loans, insurance, investments. Meanwhile, I created my first e-commerce website and discovered SEO through hands-on practice. That nighttime curiosity became my career.
IUT Nice Sophia Antipolis
2012 — 2014
Best internship report of the class
Lycée Beausite
2011 — 2012
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