About

A guide, not an AI guru.

authenticité alignement impact nature

Who I am

Noël Naccari, based in the French Alps. Ten years in digital: SEO, e-commerce, international retail, and training. Since 2025, I train impact-driven organizations on AI.

I've worked for large e-commerce players (UBALDI, RETIF), an award-winning international brand in Malta (Betiton, SiGMA Rising Star 2021), and founded my own training company (ADN WEB). Training people has been my job for a long time.

Today I do the same, with the same rigor, for organizations whose work matters. I make them autonomous with AI, on their real problems.

In one sentence

Technology should serve the living.
Noël Naccari in the French Alps

My working principles

01

Build autonomy

I teach while I build. You take the keyboard whenever you want. In the end, you own everything: code, data, documentation.

02

Anti-greenwashing filter

Six concrete criteria to qualify impact. I choose projects that check those boxes. A matter of coherence.

03

Fixed fee, value delivered

AI compresses three weeks into three days. You pay for the result and ten years of experience. The fixed fee protects you.

04

Craftsman, one point of contact

I write, I code, I deliver. Care and time. One point of contact from start to finish.

05

Document everything

Every deliverable comes with readable docs and a video replay. You are autonomous after I leave.

06

Choose the right projects

2 monthly accompaniment slots. I'd rather do well for a few organizations than skim the surface for many.

French Alps landscape

French Alps

Why work from the mountains.

The place matters. Working from somewhere that slows you down, that forces you to choose what counts, that makes the rhythm of the living visible. It changes how you read the craft.

100% remote. Travel possible in southeast France and the Paris region on request.

45.0 N, 6.4 E, Europe/Paris timezone