About
A digital craftsman.
Who I am
Noël Naccari, based in the French Alps. Ten years in digital — SEO, e-commerce, international retail, training. Since 2025, repositioned on AI and real-impact projects.
I've worked for large e-commerce players (UBALDI, RETIF), an award-winning international brand in Malta (Betiton, SiGMA Rising Star 2021), and founded my own training company (ADN WEB).
Today I do the same job, with the same rigor — for impact-driven organizations. More demanding about meaning, more concrete in action.
In one sentence
Technology should serve the living.
My working principles
Build autonomy
I teach while I build. You take the keyboard whenever you want. In the end, you own everything — code, data, documentation.
Anti-greenwashing filter
Six concrete criteria to qualify impact. I choose projects that check those boxes. A matter of coherence.
Fixed fee, value delivered
AI compresses three weeks into three days. You pay for the result and ten years of experience — the fixed fee protects you.
Craftsman, one point of contact
I write, I code, I deliver. Care, time, attention. One point of contact from start to finish.
Document everything
Every deliverable comes with readable docs and a video replay. You are autonomous after I leave.
Choose the right projects
2 monthly accompaniment slots. I'd rather do well for a few organizations than skim the surface for many.
French Alps
Why work from the mountains.
The place matters. Working from somewhere that slows you down, that forces you to choose what counts, that makes the rhythm of the living visible — it changes how you read the craft.
100% remote. Travel possible in southeast France and the Paris region on request.
45.0 N — 6.4 E — Europe/Paris timezone