Journey — 2014 to 2026
From pure performance to projects that matter.
Ten years optimizing sites for performance. A clear repositioning in 2025: putting that expertise at the service of organizations doing good.
Professional experience
Digital & AI Consultant
Freelance
- – Daily AI tool and pipeline building
- – AI integration for impact-driven organizations: automation, sites, custom tools
- – SEO audits, AI agent development, LLM orchestration
- – Training clients toward technical autonomy
Head of SEO
Groupe RETIF
- – SEO strategy for an international retail group
- – Organic visibility optimization across multiple European markets
SEO Manager
UBALDI.com
- – Organic visibility strategy for a major e-commerce player
- – EUR 238M revenue — 4M visitors/month
- – Preparation and management of the complete site redesign
Founder / CMO
ADN WEB
- – Founded a digital training company
- – Dozens of people trained in digital skills
- – 50+ organizations supported (SEO, SEA, web, branding)
Head of SEO
Betiton
- – Built SEO from scratch for an international brand
- – Ultra-regulated, ultra-competitive niche
- – 24 markets — 12 languages — 20K visitors/month
- – SiGMA Awards 2021 winner — "Rising Star Operator"
SEO Consultant
Freelance
- – Local SEO services
- – Affiliate site creation and management
- – 15+ sites built
- – SEO automation with Zennoposter
The turning point
Why I choose my projects today.
For ten years, I optimized for whoever could pay. I watched brilliant tools serve empty projects, and admirable organizations struggle to exist online for lack of resources. The imbalance hit me.
In 2025, generative AI arrives at the same time as my repositioning. It changes the game for organizations that couldn't afford an agency. Three weeks of work compressed into three days — that's exactly what's needed to democratize quality digital.
Today I put the same technical care at the service of those who will make something right with it.
Recognition
Rising Star Operator — Betiton
Digital training company created and operated
Projects delivered across 4 areas of expertise
Languages & locations
French Alps — 100% remote